Mobile Marketing

On the advantages, Citibank uses SMS Mobile Marketing can be made communication anywhere and at anytime. Moreover, the communication of SMS Mobile Marketing could help them to getthe direct respones immediately.

Besides, SMS Mobile Marketing is a cost effective way of promoting Citibank. With special and new offers coming into being now, Citibank can SMS about their products or service to their targeted clients for free or at low cost.

Here is the video which talks about the advantages of SMS Mobile Marketing

Although SMS Mobile Marketing can target the people at anywhere and anytime, it is difficult for Citibank to recognized the content of the sms is truth or not. SMS Mobile Marketing may create the dangerous on being treated.

Reference:

http://www.articlesbase.com/marketing-articles/mobile-marketing-advantages-1797063.html#ixzz1QDlxzGPl
http://creativecommons.org/licenses/by-nd/3.0/

http://www.youtube.com/watch?v=PXrDtaOHBAg

http://www.discuss.com.hk/archiver/?tid-13144469.html
http://mobilemarketing4290.blogspot.com/2011/07/using-sms-mobile-marketing-is-good-or.html
(For Academic use only)

Banking service is very popular in using Mobile Marketing especially SMS Mobile Marketing. Citibank is one of the company applies SMS Mobile Marketing to its credit card services.

Through SMS Mobile Marketing, Citibank uses SMS to remind customers to pay the bill before the due date. It provides information about banking service through mobile channel.

Besides, it also applies SMS Mobile Marketing on providing promotion of catering services. Customers could use the relevant information to search for the shops and get the credit card discount.

Actually, Citibank is successful on applying SMS Mobile Marketing.

Reference:

http://www.baumag.com.hk/big5/channel3/1007/0714.html

http://www.ehow.com/about_6562774_definition-sms-marketing.html

http://www.citibank.com.hk/HKGCB/APPS/portal/loadPage.do?path=prod/cat_land/credit_cards.htm&tabId=cards

http://mobilemarketing4290.blogspot.com/2011/07/application-of-sms-mobile-marketing.html