Using Mobile Marketing is good or not?

On the advantages, Citibank uses SMS Mobile Marketing can be made communication anywhere and at anytime. Moreover, the communication of SMS Mobile Marketing could help them to getthe direct respones immediately.

Besides, SMS Mobile Marketing is a cost effective way of promoting Citibank. With special and new offers coming into being now, Citibank can SMS about their products or service to their targeted clients for free or at low cost.

Here is the video which talks about the advantages of SMS Mobile Marketing

Although SMS Mobile Marketing can target the people at anywhere and anytime, it is difficult for Citibank to recognized the content of the sms is truth or not. SMS Mobile Marketing may create the dangerous on being treated.

Reference:

http://www.articlesbase.com/marketing-articles/mobile-marketing-advantages-1797063.html#ixzz1QDlxzGPl
http://creativecommons.org/licenses/by-nd/3.0/

http://www.youtube.com/watch?v=PXrDtaOHBAg

http://www.discuss.com.hk/archiver/?tid-13144469.html
http://mobilemarketing4290.blogspot.com/2011/07/using-sms-mobile-marketing-is-good-or.html
(For Academic use only)